Cherubini Enterprises – Wheelchair Distributor for Wisconsin

Company History

Registered Historical Society landmark
Registered Landmark Wisconsin Historical Society

Cherubini Enterprises, Inc. (CEI) is a small business venture started by a husband and wife team in Oct. 1999 with Wisconsin as their sole distribution territory for Broda™ Seating. The owners are Jim and Kim Cherubini, both of which have many years of experience with customer service and sales of medical equipment. After 20+ years of sales, service and rentals we’re excited to announce we moved to an historic landmark located at 7426 West Donges Bay Road, Mequon, WI. The move provided us a larger building and a easier to find location to better serve your growing needs.

Click here to Read More about the History

At the time CEI started with their business very few people were familiar with the Mobility and Positioning wheelchairs, but were always impressed when they were educated in regards to the features and benefits of the higher end manufactured brands. Due to the popularity, functionality, durability and capabilities of the chairs.

With a larger facility, in 2023 Cherubini Enterprises decides it is time to grow again. Over the course of a couple of months, new ownership and new brand focus, the merger with Just Medical Inc. is a perfect match for both companies. It is a pleasure and honor to meet the needs of seniors and an ever aging population. The new partner manufacturers another leading brand of Mobility and Positioning WheelChairs, Athena™. Just Medical Inc. has been in business since 1998. Recognized as a leading provider of many other Seating Solutions as well as, Support Surfaces, Long Term Care Beds, Patient Lifts and Bariatric Product lines. Headquarters are located near Athens, GA .

Going forward, the core focus and product lines are Athena™ Mobility and Positioning WheelChairs , as well as , provide sales, service and rentals for other top brands. We provide multiple product lines of Positioning and Mobility equipment for long term care facilities, hospice, home care companies and assisted living facilities. The market demands both sales and rentals.

Cherubini New Location for Broda chair sales and rentals
Historic Landmark.

Our Showroom is open by appointment. Please call first to assure that our Salesman is on premise to assist you. Come on in, browse and test drive any of our new or refurbished equipment. CEI is committed to customer service as well as helping you choose the right product for the individual’s budget and needs.